Tuesday, October 31, 2006

What is your inspiration?

Another great article from entrepreneur.com today here, I find myself frequenting their website more and more even without ideas of blog posts, just to read some of the things they have posted. They really have some great articles there, so if you're thinking about getting into the business world, especially the startup business world, someday, I would suggest giving some of their articles a look over.

This article discusses finding your inspiration for your business. I think it's an issue that many people forget or don't do, in that they want to start a business just to start a business and make quick money. However, without the inspiration and drive behind your idea, you are certainly not going to get very far and get burnt out very quickly. As the article points out, it's having the inspiration to actually do what you're doing that can motivate you to get through the tough times of running a business. Anyone can operate and run a business for fun when the profits are up, the business is running smoothly, and there is no worries. But it's when issues start to arise and you have to knuckle under, that the issue comes into play as to whether you will stick behind your project or let it go. If you have no reason to even be doing it in the first place, what is going to keep you on board when it quite frankly sucks to be running it?

The article also gives a good example of inspiration in the life of a woman who had both herself and her best friend diagnosed with cancer. She started two companies, one non-profit for the help of people with cancer getting second opinions, based on her inspiration for preventing cancer. As the article says, "today, she runs two inspirational enterprises: her pajama company, which projects sales between $750,000 and $1 million in 2006, and her nonprofit, which provides online information and doctor referrals."

Finding a reason to do anything can make you that much more effective in carrying it out. It isn't only limited to running a business, but doing anything that is made more important to you is going to make you more apt to stay the course while you're doing it. Working out, studying, etc. can all be enhanced by simply finding a reason why you should be doing them and not just doing them to do them.

0 Comments:

Post a Comment

<< Home