Advertising: Part Two!
Using the same article last time (you can find it here) since the topic is the same! How can your business maximize your advertising dollars, especially in the resteraunt/bar industry, so that you reach the most eyes with using the least amount of dollars?
Last blog post I covered the first suggestion made by the article, to promote to the certain "movers and shakers" of a community and watch the others in the community follow their lead if you can coax them to your business. This post will cover another suggestion for generating more WOM (Word of Mouth advertisement) to your company.
Viral marketing is a certain type of marketing used by companies in order to generate mass media publicity about their company. It's been often quoted that "any news is good news" when it comes to companies, and in large part it is right. Getting your company or bar exposure can be one of the most difficult tasks to do as a small business owner, and finding the right way to do it can be key to how your company will be viewed by the large majority of the public.
In my presentation, I cite "Snakes on a Plane" the movie as one good example of viral marketing. The movie was basically made on zero plot and with not a huge budget. Instead, it used a lot of internet marketing including trying to force it into cult status in the American eye (and it worked). The movie was a huge success because while it didn't become the biggest boxoffice hit of the year, it still sold very well despite barely no marketing budget, but simply a lot of media coverage about it (Leno, Letterman, etc).
While getting coverage like that for a bar could prove difficult, offering promotions, sponsorships, having reader reviews in newspapers and other publications, and other things could be used to increase the viral marketing campaign for your business. Doing so can increase the traffic to your company or bar and greatly increase profits at a very low cost.
Last blog post I covered the first suggestion made by the article, to promote to the certain "movers and shakers" of a community and watch the others in the community follow their lead if you can coax them to your business. This post will cover another suggestion for generating more WOM (Word of Mouth advertisement) to your company.
Viral marketing is a certain type of marketing used by companies in order to generate mass media publicity about their company. It's been often quoted that "any news is good news" when it comes to companies, and in large part it is right. Getting your company or bar exposure can be one of the most difficult tasks to do as a small business owner, and finding the right way to do it can be key to how your company will be viewed by the large majority of the public.
In my presentation, I cite "Snakes on a Plane" the movie as one good example of viral marketing. The movie was basically made on zero plot and with not a huge budget. Instead, it used a lot of internet marketing including trying to force it into cult status in the American eye (and it worked). The movie was a huge success because while it didn't become the biggest boxoffice hit of the year, it still sold very well despite barely no marketing budget, but simply a lot of media coverage about it (Leno, Letterman, etc).
While getting coverage like that for a bar could prove difficult, offering promotions, sponsorships, having reader reviews in newspapers and other publications, and other things could be used to increase the viral marketing campaign for your business. Doing so can increase the traffic to your company or bar and greatly increase profits at a very low cost.
posted by Garrett W. at 11:48 AM
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